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Super Bowl ad rates 1967-2006

By the Associated Press

Friday, January 26, 2007

30-second commercial

Extras

2006 — $2,600,000

2006 — $2,500,000

2005 — $2,400,000

2004 — $2,300,000

2003 — $2,100,000

2002 — $1,900,000

2001 — $2,100,000

2000 — $2,200,000

1999 — $1,600,000

1998 — $1,300,000

1997 — $1,200,000

1996 — $1,085,000

1995 — $1,150,000

1994 — $900,000

1993 — $850,000

1992 — $850,000

1991 — $800,000

1990 — $700,000

1989 — $675,000

1988 — $645,000

1987 — $600,000

1986 — $550,000

1985 — $525,000

1984 — $368,000

1983 — $400,000

1982 — $324,000

1981 — $275,000

1980 — $222,000

1979 — $185,000

1978 — $162,000

1977 — $125,000

1976 — $110,000

1975 — $107,000

1974 — $103,000

1973 — $88,000

1972 — $86,000

1971 — $72,000

1970 — $78,000

1969 — $55,000

1968 — $54,000

1967 — $42,000

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