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Updated: 9:51 p.m. Tuesday, March 27, 2012 | Posted: 9:50 p.m. Tuesday, March 27, 2012
According to the Davie-Brown Index, a marketing formula that measures 3,000 celebrities in eight categories, including trust, appeal, aspiration and influence, new New York Jets quarterback Tim Tebow ranks fourth among most coveted celebrity endorsers.
Source: Sports Illustrated
Note: Tebow, who was 40th on the list last December, now ranks higher than Will Smith, Bill Gates, Hank Aaron, Tom Hanks and Jack Nicklaus.
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