The Procter & Gamble Company has launched a website to link innovators directly to top company needs.

Aiming to speed and simplify external innovation connections, P&G’s Connect+Develop program Thursday launched a new website — pgconnectdevelop.com — connecting P&G business leaders directly to external innovation submissions.

In the spirit of C+D, the website was developed in collaboration with several external partners, which brought new innovative technology to the back-end of the site, enabling user submissions to directly feed into the business category leaders. This will allow P&G to review needs more quickly and more efficiently for strategic fit or scalability across the business.

“As P&G enters its second decade of Connect+Develop, our focus is on strengthening areas of our open innovation work to deliver more discontinuous, breakthrough innovations,” Laura Becker, general manager for Connect+Develop and global business development, said in a news release. “Part of that work means making connections both easier and more effective.”

The site lets innovators link directly to Cincinnati-based company’s posted needs, which are organized by business area and searchable by topic. Innovators also can access a full description of every need, including scale and success criteria.

On the back-end, the site links P&G innovation managers with submissions, letting them search by topic or work area, share internally, and track progress.

The consumer-good company launched its Connect+Develop program more than 10 years ago and has developed more than 2,000 global partnerships, delivered dozens of global game-changer products to consumers, accelerated innovation development and increased productivity, both for P&G and its partners.

The website has served as P&G’s “open front door to the world,” allowing any innovator anywhere to share their innovations with the Company.

The site, which includes translations in Chinese, Japanese, Spanish and Portuguese, receives about 20 submissions every weekday – or more than 4,000 a year – from all over the world.