Cables to Go, a Dayton-based manufacturer of computer cables and electronic connectivity products, has rebranded the company as C2G.

Officials said the new brand communicates the strategic direction and vision of the company by offering a more broad and diverse portfolio of connectivity products, investments in the development of advanced tools, and geographic expansion across Europe.

“With the C2G brand, we now have better alignment between our products and brand that communicates our offering to key partners and customers,” said Bill Diederich, president and chief executive of Lastar, parent company of C2G.

The C2G brand was unveiled this week at the InfoComm 2012 audio-video trade show in Las Vegas.