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New Zealand airline issues nude safety video

In this undated photo supplied by Air New Zealand Friday, July 3, 2009, its staff is seen with body paint on in the airlines latest safety video call the "Bare Essentials of Safety." The video shows three cabin staff and the pilot, all in uniform-colored full body paint, talking viewers through the aircraft's safety procedures. NewZealand's national airline has adopted the cheeky way to encourage passengers to watch its in-flight safety video: The cabin crew's uniforms are nothing but body paint. (AP Photo/Air New Zealand, HO)

ENLARGE PHOTO

Watch Air New Zealand's "Bare Essentials of Safety" video At youtube.com

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By RAY LILLEY, The Associated Press Updated 11:33 AM Friday, July 3, 2009

WELLINGTON, New Zealand — New Zealand's national airline has adopted a cheeky way to encourage passengers to watch its in-flight safety video: The cabin crew's uniforms are nothing but body paint.

The "Bare Essentials of Safety," screening in the cabins of planes flying Air New Zealand's main domestic routes, has gone viral online. It had 1.2 million YouTube views by Friday, four days after it was launched.

In the video, three cabin staff and a pilot, all in full body paint applied to look like their uniforms, talk viewers through the aircraft's safety procedures.

A demonstration seat belt, life jacket and arm rests are strategically positioned during the 3½-minute video to protect the cabin crew's ... discretion. Passengers are shown ogling, mostly in appreciation.

The body paint idea is also being used in a series of television advertisements in New Zealand for the airline, which include the promise: "At Air New Zealand, our fares have nothing to hide."

One ad even features chief executive Rob Fyfe in body paint.

"We think in tough times there's a premium for making people smile, and it gives the opportunity to stand out in a crowd," Air New Zealand's marketing general manager Steve Bayliss told The Associated Press.

Each crew member spent about three hours having the body paint applied.

The video needed "a little bit of a hint, but every frame has to be as modest as anything you see at the local swimming pool or the beach in summer," Bayliss said.

After all, the people in the ads are not models or actors but work colleagues, he said.

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On the Net:

http://www.youtube.com/watch?v=7-Mq9HAE62Y&featureresponse(underscore)watch

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July 03, 2009 11:37 AM EDT

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just like you ******* americans to be so against sex or nudity. Who cares!!!!! I myself like to see naked people. Whens the last time having sex or looking at porn hurt anybody. We have drug use and drinking.

jonathan
11:50 AM, 7/4/2009

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I'm flying Quantas from now on!!!!

flipper
12:55 PM, 7/3/2009

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