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There is a sign of the times at Kings Island — literally. The 364-acre theme park has changed its sign to reflecta name change (the elimination of "Paramount's") that occurred when Cedar Fair, L.P. (Cedar Fair Entertainment Corp.) purchased Paramount's Kings Island and the other four former Paramount Parks from CBS Corporation in 2006.

Kings Island's old sign with the Paramount name and logo was removed last November. The new sign was installed at the beginning of January.

"When you think of Kings Island, you think of world-class, thrill-inducing roller coasters, action-packed attractions, 15-acre water park, seven-time award-winning kids' area, high-energy entertainment and great times with family and friends," said Don Helbig, Public Relations Area Manager. "We believe our new sign captures the essence of what Kings Island is."

With the new sign, the roller coaster is an image that portrays fun and excitement. The blue and red are dynamic colors that draw on the heritage of the park.

Other signs are changing at the park, too. The Paramount-themed attractions such as Tomb Raider: The Ride, Top Gun, Face/Off, and Italian Job: Stunt Track will have new names and signs this season. The new names will be announced when all of the names have been finalized.

Kings Island's new season will commence April 20.